Apr 12, 2022
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If China has a color, it must be red. China uses red as the representative color, because red represents happiness and auspiciousness, represents joy and liveliness, and represents heavy warmth... Chinese people can think of many things when they see red, such as the word for luck, Chinese knots, red underwear for the year of birth, mother embroidery The red insoles and other things that carry heavy emotions. We cannot deny the connection between emotion and color, in fact, color affects our thinking and reason subconsciously. Therefore, this art form of color is widely used in business. Red is the most exciting color and attracts the most attention. Therefore, the LOGO of many brands is mainly red, such as Coca-Cola, Uniqlo, China Unicom and other big names. However, there are not many advertisements that can connect red with emotions to express brand values and build a brand image, so the author found a good work for your reference and study: JD.com's series of fax number list advertisements - "Red Story". 2016 This is the first set of posters for the 2016 Double Eleven JD.com. There are no promotional slogans and no fancy dazzling skills, but tells the warm stories of JD.com's delivery staff. I remember the first zipline, I was so scared that I didn't dare to open my eyes, but now I'm much more proficient, and I don't close my eyes the whole way! ——Zhu Kuntao, Distributor of Lushui River in Nujiang, Yunnan This is a scenic spot. Sitting on a steam train to see rape blossoms is actually no different from sightseeing, just carry more things! ——Chen Shiping, a deliveryman at Bajiaogou Station in Leshan, Sichuan. He was building high-voltage electrical towers all the way, and I chased him all the way. We were like hide-and-seek. I arrived, he left, I left, he arrived, ——Jiangxi Zhu Yuan, delivery staff at Zhangshu Station in Yichun.