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shermin sathi
Apr 07, 2022
In Welcome to the Forum
Foster more loyalty. But not all list building methods are created equal. While some sources of follower acquisition are closely tied to a brand's operations, others are completely unrelated. Beyond brand alignment, some acquisition sources have process issues or gaps in expectations that affect the value and risk of the new subscribers they attract. In our 2017 state of email survey, we asked marketers if they used 20 different sources of subscriber acquisition, as well as whether their email program had been blocked or blacklisted. Over the past 12 months. We identified the most problematic sources of subscriber acquisition by examining which were used by email programs that were blocked or blacklisted and which were not. Sources of subscriber acquisition that are at least 20% more likely to be used by blocked or blacklisted email programs include: mailing list rental co-registration company mailing list purchased mailing list lead generation form for ebooks, reports, etc. Promotion of listing by direct mail, catalog, etc. Click to expand - most problematic subscriber acquisition sources chart you probably started reading this list nodding your head in agreement, but as you read further down the list, you probably nodded in confusion. This is because a few of them are popular And reputable subscriber acquisition sources. All the same, it appears that all of this poses a problem for a large number of brands. Let's take a look at each of them and see if any of them can be redeemed. 1. Mailing list rental this source of subscriber acquisition being the most problematic was the first big surprise. Is it really riskier than buying a list? In fact, we don't think so. Our conclusion is that some marketers think they are renting lists when in fact they are not. Here's how I describe the mailing list rental process in the 3rd edition of my book, email marketing rules : “if you rent a list from a company, you have to provide the company with the message you want to send. The list owner then sends
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shermin sathi

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