The starting point of writing this article is to record bulk sms service some ideas of online operations. I feel that it is a pity to throw away the scheme framework of the entire community operation after use. I then summarize the common points of each online activity and output a set of The overall idea is convenient to draw inferences from one case in the future, and do bulk sms service not repeat planning actions. because Because the exploration process is more difficult, fortunately, I have gone through the most difficult and helpless period of confusion, so I hope this article can help me, facing the tradition of 0 fans, 0 promotion costs, and accurate customers who have shown fatigue in the face of preferential marketing. Industry Internet operation practitioners. Background:
Upholstery industry Business model : move in bulk sms service with a bag, that is, enter the developer's model room, and provide the owner with a soft decoration platform for the whole house solution. Interlaced across the mountains, the industry introduction will not be repeated, and I will draw the key points for everyone: small entrepreneurial companies in traditional industries, the main sales scene is offline real estate model rooms (ie face-to-face sales), and they are good at offline meetings, exhibitions, factory direct sales activities, etc. , has done community operations, but mainly focuses on the sharing and organization of merchants who have settled in the platform. To bulk sms service seek breakthroughs under the epidemic, it has to transform and focus on online marketing, but the operating costs are limited, the replaceable resources are limited,
Determine the goal, all in; e·g: The total bulk sms service number of people entering the group target XXX people, the proportion of interactive people: XX%, the conversion ratio of payment: X% Take a chestnut: Our target audience for this event is very precise, that is, the owners of a certain community and a certain real estate, with a total number of about 5,000 people - the maximum number of business staff is 120 calls/WeChat per day. Customers, plus online mini program drainage, etc., 5 people are expected to complete the invitation within ten working days - according to the success rate of 1:10, the goal is to pull a large group of 500 people - after the operation, the bulk sms service online payment rate is generally 0-6% (referring to the intentional fee, usually 100-200 can be refunded, accurate flow gathering effect), take the middle and upper value 4% (this data is inversely proportional to the unit price of the product, each industry is different,